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Importance of Ongoing Training for Dealership Service Advisors- Part 2

Service advisor training

Importance of Ongoing Training for Dealership Service Advisors- Part 2

This is a 3-part article that dives into the numerous benefits of investing in continued training for dealership service advisors.

Part One

Part Three

Auto dealership service advisors are crucial in ensuring customer satisfaction and loyalty. They are responsible for communicating with customers, understanding their needs, and recommending appropriate services to maintain or repair their vehicles. As such, it is essential for service advisors to have access to ongoing training to keep up with the latest industry trends, technologies, and best practices.

Continuing education for service advisors is vital because it helps them provide better customer service. Ongoing training can help service advisors stay up-to-date with the latest tools and techniques for diagnosing and repairing vehicles, leading to faster and more efficient service. Additionally, ongoing training can help service advisors develop better communication skills, allowing them to explain complex technical issues in a way that customers can understand.

Ongoing training can help service advisors improve their sales skills, enabling them to recommend additional services or products that customers may need. This can increase revenue for the dealership while enhancing customer satisfaction and retaining associates. Therefore, it is crucial for auto dealership service advisors to receive ongoing training to stay relevant, knowledgeable, and effective in their roles.

Learn more about MOC Products ACE- Advisor Continuing Education Training Program.

The Impact of Technological Advancements on Auto Dealership Service Advisors

Keeping Up with Changing Technology

As technology continues to advance, the automotive industry is rapidly changing. Auto dealership service advisors must stay up-to-date with technological advancements to provide the best service possible. Failure to keep up with these advancements can lead to a lack of knowledge and understanding, resulting in poor customer service and lost business opportunities. One of the biggest technological advancements in the automotive industry is the use of computerized diagnostic tools. These tools can quickly and accurately diagnose problems with a vehicle, allowing service advisors to provide more efficient and effective service. However, these tools require ongoing training to use effectively. 


In addition to diagnostic tools, advancements in technology have also led to using mobile devices and software programs to manage customer data and service records. Service advisors need to be proficient in using these tools to provide customers a seamless and efficient experience.

Providing Better Service with Technology

Technology not only helps service advisors diagnose and repair vehicles, but it also allows them to provide better customer service. For example, some dealerships use video chat to provide virtual consultations with service advisors, allowing customers to receive advice and recommendations without visiting the dealership. Another technological advancement that can improve customer service is customer relationship management (CRM) software. This software allows service advisors to track customer interactions and preferences, making providing personalized service and recommendations easier. 

In addition to improving customer service, technology can also increase efficiency and productivity in the dealership. For example, using electronic service records can reduce the time service advisors spend on paperwork, allowing them to spend more time interacting with customers and providing service. Overall, the impact of technological advancements on auto dealership service advisors is significant. Service advisors need to stay up-to-date with the latest advancements to provide the best service possible and to stay competitive in the industry. By keeping up with changing technology and using it to provide better service, auto dealership service advisors can improve customer satisfaction and increase business success.


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Moc Products Company
+1 818 794-3500 12306 Montague Street. Pacoima CA 91331